Project Description

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Beach Snow By EverSnow

Brief: 
Spanish Beer, TROPICAL, was looking for a disruptive and dynamic way to launch their new product in the Canaries Islands, and highlight clearly its refreshment benefits.

Solution: 
Collaborating with a Spanish Event Agency, EverSnow created a unique contrast between the ideal place of consumption and the new refreshing product by bringing snow on a beach. We created 2 snow areas of 100sqm each with exciting activities that match the interests of young adults; snowball fight competitions “Yukigassen” in swimwear with snowshoes, and a race with snowshoes and paintball targets at the end.

Result: 
This new product launch has attracted more than 30,000 visitors in 1 day, and the snow by EverSnow has successfully sustained in high temperatures on the beach allowing activities to run smoothly.

Beach Snow By EverSnow

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