Project Description

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Formula 1 Snow Village

Brief: 
The Entertainment department of Formula One Grand Prix was looking for a unique and “out of the box” attraction to add value to the F1 GP in Bahrain.

Solution: 
EverSnow dared to suggest building a Snow Village in Bahrain’s hottest temperatures to create a very unique experience, and attractive contrast during F1 GP. The village consisted in 5 activities; a 400 sqm Snow Garden, a Nordic Ski track of 100m, a Tubing with Big Air Bag arrival, a synthetic ice climbing wall and a synthetic ice skating rink during the 3 days event.

Result: 
The success of the Formula 1 Snow Village was tremendous;
A very high demand from visitors with an average queue of 2 hours to access snow activities; more than 20,000 visitors in 3 days. The snow quality was excellent despite outside temperatures rocketing at more than 40C. This success has been noticed by Bahrain’s Government that called for a new edition, “Snow in Summer”, through a global event agency to celebrate the end of the Ramadan.

Formula 1 Snow Village Formula 1 Snow Village

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