Project Description

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Shopping Mall Freestyle Snow Event

Brief: 
EverSnow worked along with Spanish Event Agency (Bahia Tuna Produciones) to organise a freestyle show that would attract crowds during night time to increase traffic and loyalty for BERCEO Shopping mall.

Solution: 
We built a ramp supporting a snow area of 800 sqm. to welcome freestylers and beginners. The show lasted for a week (400 cubic meters of snow produced in 15 days including pre-stock and snow replenishment).

Result: 
Increase in visitor’s frequency at nighttime for BERCEO shopping mall in the long term. This event successfully attracted the attention of National TV news presented in live during the show. The snow quality didn’t fail this event despite a sunny Spanish weather of more than 39 degrees.

Shopping Mall Freestyle Snow Event

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