Project Description

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Shopping Mall Snow Event

Brief: 
ONE NATION is an outlet shopping mall in the surroundings of Paris offering retail brands at 30-40% less than normal. One of their key target are Asian tourists coming on shopping vacation, and needed a unique solution to give them one more reason to visit the mall.

Solution: 
EverSnow delivered an eco-friendly Snow Garden of 150 SQM inside the mall. We installed a special canvass to drain, evacuate and recycle the water from snowmelt. The garden featured Tubing slide on ramp with Big Air Bag arrival, photo opportunities with polar animals, and a slalom track on Snow Shoes to entertain families, and tourists not familiar with this environment.

Result: 
Our solutions not only generated additional flow of visitors to ONE NATION, but also sponsors from relevant outlet brands within the mall. The success of this first event has led to a 3 years contract. We therefore renewed and improved this in-mall animation building word-of-mouth, hence more traffic year-on-year.

Shopping Mall Snow Event

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