Project Description

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Snow Event Paris

Brief: 
Paris’ townhouse is used to organize worldwide famous Christmas Market on Champs Elysées avenue each December to offer entertainment to locals, stimulate the economy but also attract more tourist to the capital. This market is the best way to discover French culture, and they were looking for additional features to increase the interest and leisure of the market.

Solution: 
EverSnow delivered a 250sqm Snow Garden in front of the Eiffel Tower, and entertained visitors during 3 weeks. We provided Snowshoes, sleds, polar animals, snowball fights, slalom tracks, magic mirrors and maze trees. This was a paid area but a third party commissioned by the Government Body managed the ticketing.

Result: 
The Snow Garden attracted more than 3,000 visitors everyday during 3 weeks. This represents a total of more than 60,000 visitors. Creating high value to Paris’ Christmas market, pleasing both tourists and Parisians. The event has been renewed the following years, and each time the number of entries has permitted the client to cover his costs.

Snow Event Paris

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