Project Description

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Snowboarding Promotion

Brief: 
Snowboard as a discipline hence product related sales were declining due to the increase in popularity for Freestyle Ski. The objective was to give the taste of snowboarding with BURTON products to the youngest consumer targets, through promotions and product experience in high traffic area during IF5; a movie festival of winter freestyle sports organized by Gaylor Fredretti in Annecy, France.

Solution: 
EverSnow created a snow area of 100 sqm with 25% slope in front of a shopping mall. The goal was to provide the new generation with real conditions to practice snowboard, and discover this discipline through BURTON’s latest products, and under the teaching of qualified staff.

Result: 
The brand has successfully gained an increase in sales and popularity among the kids with this free trial event over 3 days. Most of them expected to watch others through movies at the festival, but ended up experiencing snowboard in real conditions thanks to BURTON.

Snowboarding Promotion

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