Project Description

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Snowman Contest

Brief: 
Club Med was launching a new Winter Resort in Italy and was planning to target mid to high working class in a busy shopping area of Brussels in Belgium. The goal was to associate the brand with snow, and the fun this could provide to your family when spending vacation in such environment.

We collaborated with a Belgium Communication Agency who wanted to organise a snowman contest to entertain families and give them the chance to win prizes such a 2 days 1 night in their new resort in Italy. Visitors were given a bag with all accessories to make a beautiful snow cultures.

Solution: 
We came up with a Snowman contest event where teams are families competing to build the best-looking Snowman, and win 2 days/1 night at the newly launched CLUBMED resort. EverSnow produced enough snow for 20 families to get the chance participate (40 cubic meters in total). Each team was given a bag with all accessories to make a beautiful snow sculpture.

Result: 
A very successful event with full participants, and a large awareness created for the brand and its new resort.
1 lucky family won the prize to stay at the resort.
CLUBMED congratulated the originality of this new launch while successfully appealing to mid-high social class customers in Belgium’s capital.

Snowman Contest

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