Project Description

Loading...

Shopping Mall Promotion During Christmas

Brief:
Times Square is one of the biggest shopping mall in Hong Kong at the heart of the busiest shopping district, Causeway Bay. A special event is organised at the end of every year for the visitors with the ultimate objective to attract the maximum number of Christmas Shoppers.

Solution:
EverSnow created a Snow Garden of 140 sqm in a temporary structure in front of Times Square mall.
Activities included snow shoes, sledge, selfie opportunities with polar animals, snowball shooting with targets…
The Christmas Snow Chamber was operating from 24th November 2016 until 2nd January 2017 offering a White Christmas to the visiting families.

Result: 
The Snow Christmas Chamber attracted more than 1,500 visitors daily with an average of 2 hours queue.
The unique event generated more than 350 media publications online and offline worldwide !
A very successful event and the perfect Christmas for Times Square mall.

Email Us

WANT TO KNOW MORE OR DISCUSS YOUR OWN PROJECT?

Email Us