Project Description

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World Festival of Winter Freestyle Sports

Brief: 
Support participation of the brand during the World Festival of Winter Freestyle Sports in famous station, 2 Alpes in France. Ensure impactful presence, product testing and showcasing by professional freestylers.

Solution: 
EverSnow built freestyle modules and produced 400 cubic meters of snow for an area of 800 sqm. We monitored 2 shows; one in day time for individuals to try latest BURTON’s skiing equipments, and another in night time with stunts in Ski and Snowboard by professional freestylers sponsored by the brand.

Result: 
Full client satisfaction on delivery and event management by EverSnow leading to 4 years contract to cover the brand participation for this world event. Famous professional Skiers, Kevin Rolland and Xavier Bertoni, as well as professional Snowboarder, Matthieu Crepeil, gave very positive feedback on snow quality and freestyle modules provided by EverSnow. Their presence combined with EverSnow’s expertise generated crowds and worldwide media coverage for BURTON.

World Festival of Winter Freestyle Sports

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